Why exhibit at trade shows?
Trade shows are a brilliant way to launch or to begin to grow the wholesale side of your business. They are the perfect opportunity to meet other publishers as well as potential customers and are an authentic environment in which to sell your brand (if, like me, you are not a natural salesperson or a hard-seller.) And, as you become a regular exhibitor, you are validating your brand for the buyers who like to see you a few times before they commit to a purchase.
As a designer, trade shows are also great for providing you with a deadline to work towards. Being my own boss, I don’t have anyone telling me what needs to be done and when it needs to be done by. I find myself procrastinating over designing, burying my head in the sand to all the work that needs doing and just generally lacking structure and focus. So I always like to launch a new range or a number of new designs at each show to give my design-time a bit of structure and to make sure I never go too long without producing new work, which can be really challenging when you’re juggling emails, accounts, sales, fulfilment and a million other adminy stresses that come with a business.
To view this article in full, visit: The Aura Creative website .
I am really excited to have been chosen as an Ambassador for my web designer Aura Creative Media alongside my lovely friend Jess Hogarth. Jess is a few years further along in her creative business and was a massive inspiration to me when I was cobbling together my first attempt at a range of cards.
Paul at Aura has been a large part of my two-year journey in the industry and he and Collette have become firm friends of mine. My website has evolved in a few different ways over the last couple of years and each time it’s been a manifestation of big developments and changes in my business.
I’ll be embarking on a little journey of writing monthly articles on various hot topics that I hope might be inspiring or enlightening for anyone thinking of starting up, or is in the early stage of, their own card business. These will be available in full on the Aura Creative website. I have reservations about my authority in offering any kind of industry advice and I would hate to come across as though I know it all! Actually I’m faced with new challenges and situations most days. These ramblings will just be snippets of my own personal experience of ‘winging it’: sometimes failing, but always learning.
On that note… please visit the Aura Creative Website to read more…