Joyfully illustrated paper treasures.

We create paper treasures to warm the soul, spread happiness and cultivate thoughtful human connection through the simple gift of a handwritten card.

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Where It All Began

My business journey began with a visit to the Sheldrick Wildlife Trust elephant orphanage in Nairobi whilst I was still at uni studying Illustration, back in 2012. I’d always been an animal lover and a crazy cat lady, but that trip was my inspiration to start painting animals for the very first time.

Read our story
Louise at her workspace
Hand painted illustrations
Planet-friendly production
Made with love in the UK
2% to wildlife charities
A small business supply chain
Award-winning designs
Celebrating snail mail

Giving Back

Read about our proudest charitable achievements.

We’re Rewilding with Rewilding Britain!

We’re Rewilding with Rewilding Britain!

We're Rewilding with Rewilding Britain! As a paper-based business creating artwork inspired by our planet's beautiful and diverse wildlife, we want to be apart of protecting and reviving it! Giving back to causes that mean a lot to us is truly one of the greatest joys of having a business.  Over the last four years, we are unbelievably proud to have funded the planting of 500,000 trees together with you, through our pledge of planting 1 tree per order with Eden People+ Planet (formerly Eden Reforestation Projects). But we are learning that there is a more holistic approach to helping our planet. Enter: Rewilding Britain!  About Rewildling Rewilding is the large-scale restoration of nature until it can take care of itself – and us – again. It’s about restoring nature’s remarkable web of life, including habitats, natural processes and, where appropriate, missing species. Rewilding Britain wants to see rewilding flourishing across Britain, reconnecting us with nature, sustaining communities, and tackling the climate emergency and extinction crisis. Rewilding Britain is inspiring a movement of rewilders across Britain’s land and seas. So that together we can ensure a wilder, nature-rich future that benefits us all. Our Donation We donate 1% of our turnover to Rewilding Britain to create a wilder Britain that improves lives for people, nature and the climate. So when you buy our cards, you can feel wildly proud knowing you are apart of the good fight to tackle the climate crisis and bring nature back to life.  

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The Sheldrick Wildlife Trust: returning to where it all began!

The Sheldrick Wildlife Trust: returning to where it all began!

Sheldrick Wildlife Trust As a paper-based business creating artwork inspired by our planet's beautiful and diverse wildlife, we want to be apart of protecting and reviving it! Giving back to causes that mean a lot to us is truly one of the greatest joys of having a business.  The SWT is a charity very close to my (Louise's) heart.  I visited their elephant orphanage in Nairobi National Park during my second year of university and it was the first I'd learned of the incredible and far-reaching work they do to protect and preserve wildlife in Kenya.  It marked a poignant time in my development and direction as an illustrator, and was really the inspiration for me to start painting animals for the very first time.  Many years later, elephants feature often in my card designs and are still my favourite to paint.  About Their Life-Saving Work The Sheldrick Wildlife Trust operates a multi-faceted approach to conservation.  Best known for their 'Orphans' Project', the first and most successful elephant rescue and rehabilitation program in the world, their legacy also encompasses anti-poaching operations, safeguarding precious wildlife habitats, mitigating human-wildlife conflict and providing veterinary assistance to wild animals in need, all of this work being underpinned by engagement with local communities. Photo by Mia Collis © Sheldrick Wildlife Trust. Our Donation We donate 1% of our annual turnover to the Sheldrick Wildlife Trust (beginning 1st July 2019) and now totalling more than £50,000 in donations, to help support their mission to conserve, preserve and protect wildlife and habitats in Kenya. SWT Christmas Cards and Stationery I have been incredibly honoured to design Christmas cards for the Trust over the last five years, which are sold exclusively on their online shop, with 100% of proceeds going to the Trust. It's been a joy each year to take inspiration from the beautiful photos and videos that the SWT share on their social platforms and create a new selection of elephant themed designs. More recently, 'just to say' cards, 'thank you' cards, stationery products and gift wrap have been added to the collection which are sold year round. Shop the Louise Mulgrew x SWT collection here.

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500,000 trees planted so far with Eden: People+Planet

500,000 trees planted so far with Eden: People+Planet

500,000 trees planted so far with Eden: People+Planet (formerly Eden Reforestation Projects) Eden: People+Planet is a global nonprofit with a profound commitment to create a sustainable future for people and the planet. As Eden have advanced as an organisation, so has their approach, by going beyond tree planting to embracing a more holistic, standards-based restoration process. While trees will always be a major part of their activities, they are adopting a more comprehensive approach to strengthen community resilience, restore vital ecosystems, and mitigate climate change. In joining the urgent global effort to make a transformative change by 2030, Eden has adopted a more robust restoration strategy by prioritizing long-term sustainability through community-driven landscape restoration. This strategy is rooted in nearly two decades of practical experience and aligns with the industry’s trajectory toward addressing the interrelated pressures of historical degradation, climate change, and poverty.  By integrating global best practices, science-based restoration methods, and collaborative partnerships, we can address the drivers of deforestation and degradation. In de-risking the future and addressing the foundational needs of people, we restore habitats, safeguard biodiversity, and mitigate drivers and impacts of climate change. Our Donation Since 2019, we have funded the planting of 500,000 trees and created 5000 days of employment. We have now moved away from tree planting alone, and our donations are now directed to funding the Chimanimani Landscape Restoration project in Mozambique. 

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Lovely Customer Feedback

Purchased cards on many occasions. Beautiful designs, well made and always arrive within a good timeframe. Highly recommend!

— Georgia Martin

Such lovely cards. An absolute joy to give and receive. Have asked our local card shop to start stocking them!

— Jayne Phillips

I’m so happy with my order from Louise Mulgrew! The cards are so artful and of exceptional quality, I will enjoy sharing that joy with others.

— Carol McKeown

A friend sent me one of these cards and on reading the back I saw that Louise Mulgrew supports the Sheldrick Trust who rescue elephants and rhinos so I went to her website and bought some cards.They are lovely-quirky designs and very simple but full of character.

— Alison Green

I love these cards, everything about them the designs the quality of the card. I usuually buy quite a few at once as I like to have a stock at home. Plus if you buy four cards you get a discount!

— Deborah Gregory

Beautiful cards, original designs which make you smile. Sent quickly and well packaged. Well made, great selection. Have bought cards from them a number of times. Would definitely recommend.

— Hilary Mounsey

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