Giving Back
As a paper-based business creating artwork inspired by our planet's beautiful and diverse wildlife, we want to be apart of protecting and reviving it! Giving back is embedded into our business model through supporting the Sheldrick Wildlife Trust, Eden Reforestation Projects and Rewilding Britain.
Sheldrick Wildlife Trust
The SWT is a charity very close to my (Louise's) heart. I visited their elephant orphanage in Nairobi National Park during my second year of university and it was the first I'd learned of the incredible and far-reaching work they do to protect and preserve wildlife in Kenya.
It marked a poignant time in my development and direction as an illustrator, and was really the inspiration for me to start painting animals. Five years later, elephants feature often in my card designs and are my favourite to paint.
Their Life-saving Work
The Sheldrick Wildlife Trust operates a multi-faceted approach to conservation. Best known for their 'Orphans' Project', the first and most successful elephant rescue and rehabilitation program in the world, their legacy also encompasses anti-poaching operations, safeguarding precious wildlife habitats, mitigating human-wildlife conflict and providing veterinary assistance to wild animals in need, all of this work being underpinned by engagement with local communities.
Our Donation
We donate 1% of our annual turnover to the Sheldrick Wildlife Trust (beginning 1st July 2019) and now totalling nearly £40,000 in donations, to help support their mission to conserve, preserve and protect wildlife and habitats in Kenya.
Eden are an amazing not-for-profit organisation whose mission is to provide fair wage employment to impoverished villagers whilst reducing the negative effects of deforestation.
As one of the most cost-effective reforestation projects in the world, they hire the poorest of the poor to grow, plant, and guard to maturity native species forest in severely deforested areas of the developing countries Nepal, Madagascar, Haiti, Indonesia and Mozambique.
While the primary goal is to lift people out of extreme poverty, Eden have also become a model for environmental restoration and land management.
Eden has recently moved away from solely tree-planting to more wholistic approaches of restoration. Our donations are now directed to funding the Chimanimani Landscape Restoration project in Mozambique.
So far, we have planted 500,000 trees and created 5000 days of employment.
Rewilding Britain
Rewilding Britain helps create a wilder Britain that improves lives for people, nature and the climate.
Rewilding is the large-scale restoration of nature until it can take care of itself – and us – again. It's about restoring nature's remarkable web of life, including habitats, natural processes and where appropriate, missing species.
Rewilding Britain wants to see rewilding flourishing across Britain, reconnecting us with nature, sustaining communities, and tackling the climate emergency and extinction crisis.
There is so much hope to be found in the process of rewildling. By rewildling 30% of Britain's native woodland, peatlands, heaths and grasslands, we can capture 12% of the UK's greenhouse gas emissions (source: www.rewildingbritain.org.uk).
Our Donation
We are donating 1% of our turnover to Rewildling Britain from 1st April 2024, to create a wilder Britain that improves lives for people, nature and the climate.
So when you buy our cards, you can feel wildly proud knowing you are apart of the good fight to tackle the climate crisis and bring nature back to life.
Photo by Philip Price scotlandbigpicture.com.
