Giving Back

We are so passionate about our beautiful planet and the incredible and diverse eco-systems it supports.  Our own environmental footprint is something we are constantly striving to improve, and our partnership with Eden Reforestation Projects and support of the Sheldrick Wildlife Trust, are additional ways that we can start to give back what we take. 

Eden Reforestation Projects

Eden are an amazing not-for-profit organisation whose mission is to provide fair wage employment to impoverished villagers whilst reducing the negative effects of deforestation. 

As one of the most cost-effective reforestation projects in the world, they hire the poorest of the poor to grow, plant, and guard to maturity native species forest in severely deforested areas of the developing countries Nepal, Madagascar, Haiti, Indonesia and Mozambique.

While the primary goal is to lift people out of extreme poverty, Eden have also become a model for environmental restoration and land management.

Our Pledge

  • Retail: For every order submitted through our website, Eden will plant one tree.
  • Wholesale: For every 12 cards bought, Eden will plant one tree. 


So far, we have planted 500,000 trees and created 5000 days of employment.


Sheldrick Wildlife Trust

The SWT is a charity very close to my (Louise's) heart.  I visited their elephant orphanage in Nairobi National Park during my second year of university and it was the first I'd learned of the incredible and far-reaching work they do to protect and preserve wildlife in Kenya. 

It marked a poignant time in my development and direction as an illustrator, and was really the inspiration for me to start painting animals.  Five years later, elephants feature often in my card designs and are my favourite to paint. 

Their Life-saving Work

The Sheldrick Wildlife Trust operates a multi-faceted approach to conservation.  Best known for their 'Orphans' Project', the first and most successful elephant rescue and rehabilitation program in the world, their legacy also encompasses anti-poaching operations, safeguarding precious wildlife habitats, mitigating human-wildlife conflict and providing veterinary assistance to wild animals in need, all of this work being underpinned by engagement with local communities.

Our Donation

We donate 1% of our annual turnover to the Sheldrick Wildlife Trust (beginning 1st July 2019) and now totalling nearly £40,000 in donations, to help support their mission to conserve, preserve and protect wildlife and habitats in Kenya.

Elephant Illustration